• Selvadurgadevi.K
• Dr.Krishnan.A

Service sector plays an especially vital position towards the overall growth of the nation. Tourism is an authoritative for the financial development of country.The growth of tourism in a place provides employment opportunities to various people. Tour operators, travel agencies, tourism department, tourist guides and the local community are important for the enhancement of tourism. Among the various service sectors, tourism and hospitality industry they plays vital part towards the growth of India and also as a vital cause of foreign exchange. In Indian tourism industry Pondicherry tourism is the best point of place. This study deals with the tourist’s behavior and satisfaction in Puducherry tourism. Data was collected with the structured questionnaire. Statistical methods like percentage analysis, and T-Test were used for the study.

Tourism,Tourist, Satisfaction, Behavior, Puducherry.

"TO STUDY THE IMPACT OF ADVERTISEMENTS ON TOURISTS BEHAVIOR AND SATISFACTION TOWARDS PUDUCHERRY TOURISM", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.115-126, June 2019, Available :http://www.jetir.org/papers/JETIR1907L71.pdf

"TO STUDY THE IMPACT OF ADVERTISEMENTS ON TOURISTS BEHAVIOR AND SATISFACTION TOWARDS PUDUCHERRY TOURISM", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp115-126, June 2019, Available at : http://www.jetir.org/papers/JETIR1907L71.pdf