• B.Devyani
• Dr. Anil Goyal

Power of social media marketing is immense. This study procures social media is a tool of marketing products by the organizations. consumer attitude is often preoccupied by the social media. This study caters how the e generation is preoccupied by social media marketing. In this global era social media had been deciphered as a power tool to advertise the products. The behaviour of the consumes are dependent in context to what they see visually in social media. This study entails the influence of how social media is influencing the consumers.

POWER OF SOCIAL MEDIA MARKETING AND CONSUMER ATTITUDE

"POWER OF SOCIAL MEDIA MARKETING AND CONSUMER ATTITUDE", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.177-184, June 2019, Available :http://www.jetir.org/papers/JETIR1907L78.pdf

"POWER OF SOCIAL MEDIA MARKETING AND CONSUMER ATTITUDE", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp177-184, June 2019, Available at : http://www.jetir.org/papers/JETIR1907L78.pdf