• Gisa George
• Johnsy Mary Johnson

With rapid advance of Internet technologies and diffusion of mobile phones, mobile banking (m-banking) has gained attention as a viable option in delivering financial services. Most retail banks in India is providing online banking as add-on services to the existing branch activities while mobile banking is in the initial stage of implementation. This service is enabled here by the use of bank agents that allow mobile account holders to transact at independent agents locations outside of the bank branches.The main factors limiting students from the adoption of mobile banking and payments are security concerns and the belief by some that these services fail to offer any real benefits to the user over existing methods for banking or making payments.

Mobile Banking,Rules and Regulations,TRAI, Opportunites and Threats

"Students attitude towards mobile banking with reference to Bangalore", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.261-267, June 2019, Available :http://www.jetir.org/papers/JETIR1907L89.pdf

"Students attitude towards mobile banking with reference to Bangalore", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp261-267, June 2019, Available at : http://www.jetir.org/papers/JETIR1907L89.pdf