• Tahir Anees
• Dr. Valliappan Raju
• Muhammad Sadam Bin Tayyab

This research is concentrated on examining impacts of various individual, industry and organizational level factors on sales performance. The current research intends to add the variables (factors) in the research model through extensive literature review and tests the model in soft drink industry of Pakistan. This study is set in Pakistan context so it will give you detail insight to Pakistani Market and especially to sales force performance perspective. The study applies few analyses for better understanding and interpretation of results of data gathered through questionnaire from sample size of 280. These analyses include reliability test, Correlation Analysis, Regression Analysis to check the relationship between independent variable (Regulatory Knowledge and Emotional Intelligence) and dependent variable (Sales Performance). In this study we conclude that Regulatory knowledge and Emotional knowledge have significant and positive relationship with Sales Performance. Future research to tests how regulatory knowledge and emotional intelligence can impact Sales performance in Tobacco industry. Researcher can also assess this relationship into other industries as well that how it concludes in other sectors such as auto mobile, FMCG’s, pharmaceuticals etc.

Sales Performance, Regulatory Knowledge, Emotional Intelligence, Correlation, Regression.

"A STUDY TO DETERMINE THE FACTORS EFFECT ON SALES PERFORMANCE IN BEVERAGES SECTOR: PAKISTAN", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.749-755, June 2019, Available :http://www.jetir.org/papers/JETIR1907N01.pdf

"A STUDY TO DETERMINE THE FACTORS EFFECT ON SALES PERFORMANCE IN BEVERAGES SECTOR: PAKISTAN", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp749-755, June 2019, Available at : http://www.jetir.org/papers/JETIR1907N01.pdf