UGC Approved Journal no 63975(19)

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 6 Issue 6
June-2019
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIR1907N35


Registration ID:
223559

Page Number

962-981

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Title

A Study on Marketing Strategies Adopted by Health Care Sectors at Bengaluru for Attaining Competitive Advantage and Sustainability

Abstract

Suitable marketing strategies are indispensable for the survival of business organizations. In service sector, there is an intense competition among the players to sustain in the business and gain competitive advantage over others. In this research paper, an attempt is made to understand the marketing strategies adopted by Private health care sectors and their effectiveness. The paper also provides suggestions for effective implementation of strategies by Private health care sectors which help in ensuring sustainability and gaining competitive advantage.

Key Words

Private health care sector, Sustainability, Competitive advantage, Marketing Strategies

Cite This Article

"A Study on Marketing Strategies Adopted by Health Care Sectors at Bengaluru for Attaining Competitive Advantage and Sustainability", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.962-981, June 2019, Available :http://www.jetir.org/papers/JETIR1907N35.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"A Study on Marketing Strategies Adopted by Health Care Sectors at Bengaluru for Attaining Competitive Advantage and Sustainability", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp962-981, June 2019, Available at : http://www.jetir.org/papers/JETIR1907N35.pdf

Publication Details

Published Paper ID: JETIR1907N35
Registration ID: 223559
Published In: Volume 6 | Issue 6 | Year June-2019
DOI (Digital Object Identifier):
Page No: 962-981
Country: BANGALORE, karnataka, India .
Area: Commerce
ISSN Number: 2349-5162
Publisher: IJ Publication


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