• Ms.G.priyanga
• Mrs.T. Merlin Usha

Social Media Marketing is very important and it is among the most successful tool and technique in the field of every type of advertising. It is already known that how various marketing tools and techniques can increase number the volume of sales. No doubt it can raise the profit of a various companies exponent. The main aim of this study is to examine aimed to examine how social media marketing will affect the final consumer behaviour among person who mostly use social media websites and also to find out the forecasted relationships among various social media marketing activities, customer activities and behaviour of the consumer with special reference to Ettimadai taluk in Coimbatore district.

Social Media Marketing, Online Buying Behaviour.

"IMPACT OF SOCIAL MEDIA MARKETING ON CONSUMER BUYING BEHAVIOUR (WITH SPECIAL REFERENCE TO ETTIMADAI TALUK)", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.231-237, June 2019, Available :http://www.jetir.org/papers/JETIR1907N69.pdf

"IMPACT OF SOCIAL MEDIA MARKETING ON CONSUMER BUYING BEHAVIOUR (WITH SPECIAL REFERENCE TO ETTIMADAI TALUK)", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp231-237, June 2019, Available at : http://www.jetir.org/papers/JETIR1907N69.pdf