• JYOTISH DUTTA
• Dr. Paromita Das

Integrated Child Development Services (ICDS) programme is a community-based programme. It is the country’s most comprehensive & multi-dimensional programme. It is a centrally sponsored scheme of the Ministry of Women and Child Development. The health worker called as Anganwadi workers runs this programme under the Anganwadi centers. The Anganwadi are a type of rural childcare center in India. Its helps in providing nutrition, pre-school education, Immunization and vaccines among children between the age group of 0-6 years. It is one of the most important programmes of the other government programmes in India as it deals with child health and nutrition who are the future of this nation. Thus with this thought in mind the present paper has been written on a research that was conducted to assess the knowledge, awareness level and performance of AWWs as well as the communication pattern of ICDS. Here the study also attempted to find out whether the folk media or participatory communication can play a role. The study was conducted in Cachar district of Assam and thus the paper.

ICDS, Community, Anganwadi, Health Services, Folk medi, Angnwadi Centre.

"Folk Media and participatory communication in Child Health Development: An Exploratory study amongst Anganwadi Workers in Cachar District of Assam", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.344-357, June 2019, Available :http://www.jetir.org/papers/JETIR1907N86.pdf

"Folk Media and participatory communication in Child Health Development: An Exploratory study amongst Anganwadi Workers in Cachar District of Assam", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp344-357, June 2019, Available at : http://www.jetir.org/papers/JETIR1907N86.pdf