• Richa Chaturvedi

Abstract. Organizational design research deals with understanding some basic tenets pertaining to an organization. It is a branch of organization science that is concerned with understanding (a) How organizations work in terms of aggregating the actions of their members towards organizational goals? (b) How to make organizations better? . The process focuses on improving both the technical and people side of the business. The challenge for organizations designers is to execute strategies which enable and aid its adaptability in a dynamic and evolutionary environment to stay ahead of the competition. This study attempts to examine the relationship between Macro Structural elements of the Organization Design and Innovation Performance of Start-ups. The frame of reference for this study are 63 Start Ups which have been in business for less than ten years. The average employee count of all the Start Ups included in the sample is 57. Regression and Factor Analysis tools have been used to establish the relationship between Organization Design elements and Innovation Performance. Keywords: Organization Design, Macro Structural, Start Up, Innovation, Top Management Style, Culture &Practices, Strategic Management, Organization Structure, Effective Management of Innovation.

Organisation Design, Small Firms, Innovation

"Organization Design Determinants of Innovation In Startups", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.20-26, June 2019, Available :http://www.jetir.org/papers/JETIR1907O05.pdf

"Organization Design Determinants of Innovation In Startups", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp20-26, June 2019, Available at : http://www.jetir.org/papers/JETIR1907O05.pdf