UGC Approved Journal no 63975

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 6 Issue 10
October-2019
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Unique Identifier

Published Paper ID:
JETIR1907O15


Registration ID:
223627

Page Number

86-93

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Title

Role of In-store Factors on Customer Experience: A Case of selected Apparel Stores in major metros

Abstract

Fashion and clothing retail industry in India has made a rapid pace due to growth in the organized retail sector. Retailers like shoppers stop, lifestyle continuously integrate designing, promotion as well as administration and vast knowledge of the fashion world and offer better customer experience to their customers to gain competitive advantage. One important factor that makes or breaks the reputation and success of a store is the overall customer experience. Therefore, the present study aims at exploring relevant in-store factors that impact on customer experience. The results of the study indicated that physical evidence, store staff and customer service are the factors which influence overall customer experience.

Key Words

Apparel, store, experience, customer

Cite This Article

"Role of In-store Factors on Customer Experience: A Case of selected Apparel Stores in major metros", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 10, page no.86-93, October-2019, Available :http://www.jetir.org/papers/JETIR1907O15.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"Role of In-store Factors on Customer Experience: A Case of selected Apparel Stores in major metros", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 10, page no. pp86-93, October-2019, Available at : http://www.jetir.org/papers/JETIR1907O15.pdf

Publication Details

Published Paper ID: JETIR1907O15
Registration ID: 223627
Published In: Volume 6 | Issue 10 | Year October-2019
DOI (Digital Object Identifier):
Page No: 86-93
Country: Bhopal, M.P., India .
Area: Management
ISSN Number: 2349-5162
Publisher: IJ Publication


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