• Noushad. M
• Dr. R. Sathyadevi

Marketing service is distinct from marketing products. The bigger difference is that service lack tangibility. It is an intangible economic activities offered by one party to another. It covers a wide range of activities, such as training, transportation, communication, financial, real-estate and business as well as community, social and personal services. The objectives of the paper are: explain the role of service market in Indian economic developments and triangle and principles of service market. The study is based on information and secondary data accessed from reputed journals, various books and authentic websites. The paper is concluded that service industry forms a backbone of social and economic development of a region. It has emerged as the largest and fastest growing sectors in the world economy. Its growth has been higher than that of agriculture and manufacturing sectors. It is larger and most dynamic part of Indian economy and both in terms of employment potential and contribution to national income

Marketing Triangle, 7Ps, Economic Development, Competitive Advantage

"Service Marketing Step Towards Economic Development ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.706-709, June 2019, Available :http://www.jetir.org/papers/JETIR1907O85.pdf

"Service Marketing Step Towards Economic Development ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp706-709, June 2019, Available at : http://www.jetir.org/papers/JETIR1907O85.pdf