• Vinay Chamoli
• Sangeeta

Big Data and data analytics have made significant progress in the past decade. The use of Big Data and data analytics affects hotel management in many ways by improving business operation, performance evaluation,risk assessment, and managerial strategic plans. However, Big Data and data analytics application in the hospitality industry, including resorts and hotels, isemerging. This paper explores the use of Big Data and data analytics in identifying, assessing, managing and disclosing the business activities of the hospitality industry. The survey results indicate that: (1) the demand for and interest in Big Data/data analytics will continue to increase in the hospitality industry; (2) Big Data / data analytics should be integrated into business strategic decisions and operational processes; and (3) the use of Big Data / data analytics in the hospitality industry includes occupancy forecasting, examining operational efficiency, developing a data warehouse, collecting and assessing customer reviews, improving staff training and retention, and securing customer satisfaction and loyalty. Results present policy, practical, and educational implications for the hospitality industry.

Big Data, Data Analytics, Hospitality Industry, Hotel Management, Financial Reports

"THE RELEVANCE OF BIG DATA AND DATA ANALYTICS FOR THE HOSPITALITY INDUSTRY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.729-737, June 2019, Available :http://www.jetir.org/papers/JETIR1907O87.pdf

"THE RELEVANCE OF BIG DATA AND DATA ANALYTICS FOR THE HOSPITALITY INDUSTRY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp729-737, June 2019, Available at : http://www.jetir.org/papers/JETIR1907O87.pdf