• J.ANJANA MEENA
• DR.K.Mala

Abstract Strategies that made insurance Growth With over a billion folks, Bharat is quick changing into a worldwide economic power. With a comparatively youthful population, Bharat can become a gorgeous insurance market over succeeding decades. This paper examines the client angle towards the overall Insurance. A study has been conducted at Thanjavur district with the sample of 50 respondents to search out the influencing issue of the policy holders within the study space. In this context, the respondents’ opinions on the assorted connected statements were collected with a five purpose scaling. Factor analysis, a very important variable technique has wont to scale back the massive variety of things in a very little group of things. twenty five factors that area unit thought-about to be the various form of policy holders aware. This study helps to search out the assorted customers that area unit having completely different expectation from the overall Insurance Companies within the study space.

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"Customer’s attitude towards general insurance Policies and Successful Marketing ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.109-113, June 2019, Available :http://www.jetir.org/papers/JETIR1907P15.pdf

"Customer’s attitude towards general insurance Policies and Successful Marketing ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp109-113, June 2019, Available at : http://www.jetir.org/papers/JETIR1907P15.pdf