• Dr. Smita Barge

India Post is providing its services to the people of India in urban and rural areas with its large network. Mail services are the primary function of India post from its beginning. Now a day Information technology is changing rapidly. It causes to change the method of all kinds of businesses including India post. The purpose of this study is to analyse the changes done by India post to accept the challenges before its mail services and the steps taken by the India post to avail the opportunity by launching new mail services to earn more revenue for department and also to analyse weather India post is become successful in its attempts. The mail services provided by India post to its customers are traditional and Premium mail services. Due to the effect of new technology, Competition with Private companies, online marketing and e- Commerce activities, mail operations of India post are in declining condition. India post is introducing new services to meet with the changes and also introduced some projects like IT Modernization and computerization of all post offices, Expansion of e post offices, mail network optimization, parcel network optimization to improve letter and parcel services and project Arrow to make India post visible difference among customer. As a public interest company it should increase availability of new and modern postal services in rural areas of the country. As the letter writing habits of people are now in declining position India post must improve its performance in premium services by giving prompt and effective service to save its mail operations from the continuous deficit of revenue The Study is focused on the success of different efforts done by India post for its Mail operations.

India post, Mail operations, Technological change, Modernisation, Premium services.

"EVALUATION OF MAIL OPERATIONS OF INDIA POST IN CHANGING ECONOMIC SCENARIO", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.414-420, June 2019, Available :http://www.jetir.org/papers/JETIR1907P63.pdf

"EVALUATION OF MAIL OPERATIONS OF INDIA POST IN CHANGING ECONOMIC SCENARIO", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp414-420, June 2019, Available at : http://www.jetir.org/papers/JETIR1907P63.pdf