• T.Saranya
• Dr.S.Mahendran

Expediency of biological input and output is critical for improve of organic forming in the country. Development of competent marketing system is the need of the hour for establishment the organic production in India. Health is wealth, is a statement which signifies the importance of health. In order to overcome this problem people must eat and use organic products which is grown or manufactured without use of fertilizers, pesticides and chemicals. So we must go organic farming to protect environment and ourselves. Organic food consumption has become the trend of the time, owing to the multiple health benefits that it offers. Organic food is absolutely natural and is packed with load of vital nutrients which is required by the body. This paper made a humble attempt to understanding the consumer perception about organic product and marketing in Coimbatore city. The results concluded that most of the consumer especially in urban people prefer organic food product. Marketing of organic product is so poor in study area so the demand for organic product is increases but supply is very low. The major reasons are organic producer are low, adequate market facility is not there, few number of shops, lack of consciousness, and so on. Therefore if farmer as well as government give interest to organic farming easily enhancing good marketing system in Tamil Nadu.

Organic Products, Price, Attitude, Health Consciousness & Consumer Willingness.

"Customer Willingness towards Organic Food Products with Special Reference To Coimbatore City", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.700-706, June 2019, Available :http://www.jetir.org/papers/JETIR1907Q06.pdf

"Customer Willingness towards Organic Food Products with Special Reference To Coimbatore City", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp700-706, June 2019, Available at : http://www.jetir.org/papers/JETIR1907Q06.pdf