• Sayali Rewatkar
• Senthil kumar
• Meenal Pendse

The following paper depicts to understand the different marketing strategies of Patanjali Ayurveda Limited (PAL) and its effect on the current market conditions. With the Population of around 1.35 billion of our Country, the lifestyle of people is changing and are becoming more health oriented so due to which their preference condition towards the natural and Ayurvedic products is quiet increasing. The Baba Ramdev’s different marketing strategies, promotions and branding of Patanjali Ayurveda Products has attracted many buyers for opting of Patanjali products with ease.

Patanjali Ayurveda, Baba Ramdev, Natural Products, Buyers, Marketing Strategies.

"Different marketing startegies of patanjali ayurveda and its effect on the current market scenario", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.969-974, June 2019, Available :http://www.jetir.org/papers/JETIR1907Q44.pdf

"Different marketing startegies of patanjali ayurveda and its effect on the current market scenario", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp969-974, June 2019, Available at : http://www.jetir.org/papers/JETIR1907Q44.pdf