• Rutika Dohe
• Rutuja Dhobale
• Meenal Pendse

The present study is conducted to find out the effects of advertisement on consumer behaviour. Advertisement is generally use for creating awareness and promoting products. Fast Moving Consumer Goods (FMCG) are more in demand and frequently purchased by customers. The objective of this paper is to observe the advertisements affecting the choices of consumers, to find out most effective media of advertisements that people find most attractive and believable. Another aspect of this study is to understand the effects of digital video advertisements on buying behaviour of consumer. Secondary data had been collected from various publications, periodicals, journals, etc. Digital media, festive periods, celebrities, ethical values etc. are the factors considered for fluctuation in effects of advertisements on decision making of consumers.

Advertisements, FMCG products, consumer behaviour, digital video advertisements.

"Advertisement Factors Taken Into Consideration For FMCG Sector & It’s Effects On Consumer Behaviour", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.92-98, June 2019, Available :http://www.jetir.org/papers/JETIR1907Q62.pdf

"Advertisement Factors Taken Into Consideration For FMCG Sector & It’s Effects On Consumer Behaviour", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp92-98, June 2019, Available at : http://www.jetir.org/papers/JETIR1907Q62.pdf