• S.Kavitha
• Dr. S. Manikandan

Data Mining (DM) is a collection of techniques based on advanced analytical methods and tools for handling a large amount of information. Data mining has many tools to predict behaviors and future trends and allowing businesses to make proactive pathways back to the customer. Using the techniques like Association rules Mining, Classification and Cluster analysis to find the attitude of customer while purchasing the products.

Data Mining, Association rule, Classifications, Cluster analysis.

"Customer Behavior on Shopping using Data Mining Techniques: A Literature Survey", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.99-102, June 2019, Available :http://www.jetir.org/papers/JETIR1907Q63.pdf

"Customer Behavior on Shopping using Data Mining Techniques: A Literature Survey", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp99-102, June 2019, Available at : http://www.jetir.org/papers/JETIR1907Q63.pdf