• VIRAL BAFNA
• YASHRAJ JAGTAP
• DR. MEENAL PENDSE

The following paper depicts to understand the Attitude and perception of mobile marketing and its effects amongst youngstes. India is one of the fastest growing mobile markets in the world and currently there are around 870 million mobile users. Recent transformation of mobile handsets from technologically limited mobile phones into true hybrid mini-computers, and the transition to 3G networks, converted the mobile medium into an attractive value delivery channel for business entities. Mobile marketing is“the use of the mobile medium as a means of marketing communication”. “Attitude & perception is a lasting general evaluation of people (including oneself), objects, advertisements or issues.” It is important to highlight that attitude toward mobile marketing refers to consumers’ attitude toward marketing in general rather than one specific type of marketing

Mobile Marketing, Effect of marketing, Attitude, Buyers.

"Attitude and Perception of Mobile Marketing Among Youngsters ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.81-94, June 2019, Available :http://www.jetir.org/papers/JETIR1907R10.pdf

"Attitude and Perception of Mobile Marketing Among Youngsters ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp81-94, June 2019, Available at : http://www.jetir.org/papers/JETIR1907R10.pdf