• JEFIN ANTONY

Start-ups are nowadays gaining prominence by contributing towards the development of the economy. But majority of the start-ups couldn’t survive due to insolvency or lack of profitability. Inefficient working capital management is one among the major reasons for failure of start-ups. Start-ups are initially financed through private finance of the entrepreneur and hence proper management of working capital is necessary in order to utilise the funds effectively. Otherwise they may run out of cash because like any other business start-ups also take some time to reap profit from its business. It is during that period many start-ups fail due to inefficient working capital management. Hence a study was conducted to know the working capital management of start-ups in Kerala where the researcher analysed that there is inefficiency in working capital management of Start-ups. Lack of proper financial guidance from the experts adds to the inefficiency of working capital management and thereby failure of start-ups.

"WORKING CAPITAL MANAGEMENT OF START-UPS IN KERALA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.158-162, June 2019, Available :http://www.jetir.org/papers/JETIR1907R23.pdf

"WORKING CAPITAL MANAGEMENT OF START-UPS IN KERALA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp158-162, June 2019, Available at : http://www.jetir.org/papers/JETIR1907R23.pdf