• R. Krishnapriyaradha
• S.M. Pushparani

Marketing is a movement of goods as flow of main services provided for people which is very indispensable for day to day life of the people. It is an exchange or a transaction which is projected to fulfill the needs and wants of the human beings. On the other hand, marketing is very significant and can be felt as opportunities and challenges offered in selling and advertising of new products by way of goods and service in the market. Marketing is related to identify and meet the human needs for meeting the needs profitably. It paves the way for marketers for applying the traditional or conventional and modern marketing techniques for their services, without differentiating the goods and services, for executing various services.

"ATTITUDE OF THE CUSTOMERS ABOUT THE ATTRACTIVE SCHEMES OFFERED BY THE MOBILE PROVIDERS IN TIRUCHIRAPPALLI DISTRICT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.964-969, June-2019, Available :http://www.jetir.org/papers/JETIR1907S54.pdf

"ATTITUDE OF THE CUSTOMERS ABOUT THE ATTRACTIVE SCHEMES OFFERED BY THE MOBILE PROVIDERS IN TIRUCHIRAPPALLI DISTRICT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp964-969, June-2019, Available at : http://www.jetir.org/papers/JETIR1907S54.pdf