• K. SANGEETHA
• Dr. V. THAMODARAN

A credit card is a payment card is issued to the cardholder to pay a merchant towards the costs of goods and services. By properly repaying the dues, one can earn rewards. These rewards differ from bank to bank, when the loan is repaid in full each month. Credit cards are helpful tools when you want to buy something, but don’t have enough money in your current account by that moment. The research tries to understand the influence of financial knowledge and customer attitude on credit cards users in Chennai. The primary data was collected from Chennai customers through snow ball sampling technique. Sample size of the pilot study research was 50 credit card users. The analysis identified that there is influence of financial knowledge and customer attitude on Credit card users’ behaviour. It is also discovered that there is influence of credit card users’ behaviour on loyalty. Hence, it is concluded that the banks should improving financial knowledge of the credit card users will definitely lead to some level of prevention in managing personal and family finances.

Financial Knowledge, Customer Attitude, Credit Card Users’ Behaviour and Customer Loyalty.

"INFLUENCE OF FINANCIAL KNOWLEDGE AND CUSTOMER ATTITUDE ON CREDIT CARDS USERS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.10-15, June-2019, Available :http://www.jetir.org/papers/JETIR1907S73.pdf

"INFLUENCE OF FINANCIAL KNOWLEDGE AND CUSTOMER ATTITUDE ON CREDIT CARDS USERS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp10-15, June-2019, Available at : http://www.jetir.org/papers/JETIR1907S73.pdf