UGC Approved Journal no 63975(19)

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 6 Issue 6
June-2019
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIR1907S89


Registration ID:
224616

Page Number

132-138

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Title

IMPACT OF SYSTEMATIC PROCEDURES OF SHOPPING MALL AND STAFF ENGAGEMENT IN CONSUMER BUYING PROCESS: A CASE OF UNDERGRADUATE STUDENTS IN PUNE CITY

Abstract

Consumer behaviour plays an important part in the strategic planning and decision making which provides valuable insights to management regarding to the future investments and Growth Avenue in the industry. Basically consumer behaviour is the study of individuals in terms of their behaviour when they purchase goods or services, it is all about the procedure they adopt to identify their needs, collect information, evaluate alternatives, select proper alternatives, take purchase decision and show their post purchase behaviour. Undergraduate students formed large base as consumer for shopping mall. As mall culture is increasing exponentially in Pune city naturally the undergraduate students are also getting attracted towards the mall and spend their leisure time in the mall. For these actors the meaning of shopping has changed now they are adult now they have their own decision making process, show rational buying behaviour and have their different motivation behind the visit to shopping mall. This research Paper is all about understanding the impact of systematic procedures of shopping mall and staff engagement on consumer behaviour with special reference to undergraduate students while shopping at shopping mall in Pune city.

Key Words

Consumer Behaviour, Undergraduate Students, systematic procedures of shopping mall and staff engagement, Shopping Mall

Cite This Article

"IMPACT OF SYSTEMATIC PROCEDURES OF SHOPPING MALL AND STAFF ENGAGEMENT IN CONSUMER BUYING PROCESS: A CASE OF UNDERGRADUATE STUDENTS IN PUNE CITY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.132-138, June-2019, Available :http://www.jetir.org/papers/JETIR1907S89.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"IMPACT OF SYSTEMATIC PROCEDURES OF SHOPPING MALL AND STAFF ENGAGEMENT IN CONSUMER BUYING PROCESS: A CASE OF UNDERGRADUATE STUDENTS IN PUNE CITY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp132-138, June-2019, Available at : http://www.jetir.org/papers/JETIR1907S89.pdf

Publication Details

Published Paper ID: JETIR1907S89
Registration ID: 224616
Published In: Volume 6 | Issue 6 | Year June-2019
DOI (Digital Object Identifier):
Page No: 132-138
Country: Nashik, Maharashtra, India .
Area: Management
ISSN Number: 2349-5162
Publisher: IJ Publication
Published Paper URL :: https://www.jetir.org/view?paper=JETIR1907S89
Published Paper PDF: https://www.jetir.org/papers/JETIR1907S89

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