• Pushkar Joshi
• Prashant Prabhu

A recent trend has been growing in the car rental industry in India and a preferred choice among the Indian consumer base i.e. self-drive car rental concept. Previously this concept existed in an unorganized way in few locations especially tourist in an unorganized fashion and with limited options available for the consumers. The recent development of internet and technology has provided an opportunity for the Self-drive car rental industry in India to grow in a very significant manner. The objective was to understand how an American entrepreneur came forward with this idea and incorporated it in the Indian market as this was a completely unexplored territory. And another motive was to understand the working of this business model through strategies and policies defined by the service providers. We will also see the journey of a startup founded by the American entrepreneur with a humble beginning of only 7 cars in a single city to a fleet size of 10000 cars across 45 cities in a span 4-5 years. This startup laid the foundation stone for this business model and eventually inspired international players to enter the Indian market and hence creating an intense competition in this business. Another objective was to understand the influencing factors which made this idea popular among a certain section of the population. This article will help in understanding the concept of self-drive car rental like How it works, what are its benefits? and how technology has been instrumental in making this western business model reach a wider consumer base in India

Self-drive car rental, Mobility sharing, Car rental pricing, Rent-A-Car.

"Evolution of Self-Drive Car Rental Concept in India", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.236-241, June-2019, Available :http://www.jetir.org/papers/JETIR1907T04.pdf

"Evolution of Self-Drive Car Rental Concept in India", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp236-241, June-2019, Available at : http://www.jetir.org/papers/JETIR1907T04.pdf