• Sadia Tabassum
• Dr Aisha M Sheriff

The major purpose of the present study is to empirically identify the factors which significantly influence the purchase of organic food products. Factor analysis helps to identify the component which is a combination of factors. Accordingly, the principle component analysis has been used in the present work. Twelve factors (like, taste, safety……….) have been considered for the study and data collected from 220 respondents which is in Likert scale. It is found from the analysis that in the first place, naturally grown, safety and health issues have jointly and significantly determined the demand for organic food. In the second place, children and elderly issues are dominant in determining the demand for organic food. In the third place, taste and fashion issues are important in deciding the demand for organic food. Lastly, GMO free (Genetically Modified Organism) is also found significant in determining the demand for organic food product. Hence, to market and promote the purchase of organic food products, sellers and farmers should give more importance to nature, safety and health issues.

organic food, naturally grown, health, safety, factor analysis

"Factors Influencing Purchase of Organic Food Products: An Empirical Estimation", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 5, page no.345-349, May-2019, Available :http://www.jetir.org/papers/JETIR1907T20.pdf

"Factors Influencing Purchase of Organic Food Products: An Empirical Estimation", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 5, page no. pp345-349, May-2019, Available at : http://www.jetir.org/papers/JETIR1907T20.pdf