• M Y NAIDU
• Dr. H S ABZAL BASHA

The reforms of the liberalization, privatization and globalization have drawn the worlds of the banking and allied activities closer together. Today’s modern banks are not only confines to the regular and traditional activities such as deposits and withdrawals. They are performing various activities which includes; insurance, consumer finance, foreign exchange trading, commodity trading, trading in equities, futures and options trading and money market trading. Among these services bancassurance is playing a major role in the terms of business, profits and market share. Bancassurance, one such concept, has gained recognition in the recent years. Bancassurance means selling of insurance products by banks. In this agreement, insurance companies and banks go through a tie‐up and thus allowing banks to sell the insurance products to its customers. As a result of the transformation, public, private and foreign banks are designing a range of new products to attract, sell and retain customers to become market leader in the sector. The present study aims to analyse the perception of the customers towards the bancassurance services in the industry. It includes more detailed analysis such as Brand name, Sales Management, Branch Network, Insurance products and range and view of the Customer that affect their choices. The study is an empirical and descriptive in nature. To get the statistic data for the study, survey with 22 questions was done. And results were form based on the analysis, interpretation and empirical findings of the study. It also provides suggestions of disable people about the bancassurance services.

Bancassurance, Customer perception, Insurance, Insurance players

"A Study on Customers’ Perception towards Bancassurance in Kurnool City", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.761-765, June-2019, Available :http://www.jetir.org/papers/JETIR1907T81.pdf

"A Study on Customers’ Perception towards Bancassurance in Kurnool City", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp761-765, June-2019, Available at : http://www.jetir.org/papers/JETIR1907T81.pdf