• Dr (Mrs.) Padmasani
• Mrs. R Padmavathi

Abstract : A significant transformation has taken place in Indian retail sector from unorganised to organised shopping centres and several players show interest in entering into this market. With the emergence of shopping malls, which offer tremendous opportunities for shopping as well as recreation and socialization, the shopping behaviour of shoppers has totally changed. Mall managers have to monitor the behaviour of shoppers periodically in order to develop new strategies to attract more visitors and thereby to have sustained growth. In this context ,the demographic profile of 100 customers in Coimbatore City and its association with the mall behaviour are studied and analysed using percentage analysis and Chi-square test. The study found that the age, occupation and income of shoppers significantly influence few of their mall behaviour .

KEY WORDS: Indian Retail Sector, Shopping Malls, Shoppers, Mall Behaviour, Chi-Square test.

"BUYING BEHAVIOR OF COIMBATOREANS IN SHOPPING MALLS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.787-791, June-2019, Available :http://www.jetir.org/papers/JETIR1907T85.pdf

"BUYING BEHAVIOR OF COIMBATOREANS IN SHOPPING MALLS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp787-791, June-2019, Available at : http://www.jetir.org/papers/JETIR1907T85.pdf