UGC Approved Journal no 63975(19)

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 6 Issue 6
June-2019
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIR1907U52


Registration ID:
224410

Page Number

96-101

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Title

Consumer PreferenceTowards Hersheys

Abstract

The objective of this study is to analyze the association of demographic features to the factors affecting the consumer preferences in buying Hersheys chocolates. This study helps in finding the perception and awareness level of consumers about Hersheys brand. Empirical findings are calculated using survey technique and chi square test with a sample of 145 respondents. The objective of this paper is to analyze the significance of demographic profile of consumers affecting the purchase decision of Hersheys chocolates and to observe the consumer preferences.

Key Words

Hersheys,chocolates,consumer preference

Cite This Article

"Consumer PreferenceTowards Hersheys", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.96-101, June 2019, Available :http://www.jetir.org/papers/JETIR1907U52.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"Consumer PreferenceTowards Hersheys", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp96-101, June 2019, Available at : http://www.jetir.org/papers/JETIR1907U52.pdf

Publication Details

Published Paper ID: JETIR1907U52
Registration ID: 224410
Published In: Volume 6 | Issue 6 | Year June-2019
DOI (Digital Object Identifier):
Page No: 96-101
Country: Nizamabad, Telangana, India .
Area: Management
ISSN Number: 2349-5162
Publisher: IJ Publication
Published Paper URL :: https://www.jetir.org/view?paper=JETIR1907U52
Published Paper PDF: https://www.jetir.org/papers/JETIR1907U52

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