• Vallabhapuram Navya Sudha
• Dr. M. Sudhir Reddy

One of the tedious tasks in business is generating leads, which often is overseen by the management. The lead generation plays a vital role in increasing the customer database for the business, thus making it an essential process that must be carefully curated. The process designs for lead generation depending on the type of business and based on products or services the company sells. Every business has its own unique lead generating process which must be designed carefully for effective results. Big industries have the power to fix a specific budget for the lead generating process. However, when it comes to small scale industries, it requires a considerable amount of budget and resources to pull things through. With modern technologies and ways that require lesser budget would help gain a considerable number of leads for the small-scale industries.

Lead Generation; Leads; Lead generation process; Small-Scale Industry; Paint Industry; Cold-Calling; E-mails; Direct Interaction; Industrial Analysis.

"Effectiveness of Lead Generation in a Small-Scale Industry(Om Sai Andhra Paints, Hyderabad, India)", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.298-304, June 2019, Available :http://www.jetir.org/papers/JETIR1907U72.pdf

"Effectiveness of Lead Generation in a Small-Scale Industry(Om Sai Andhra Paints, Hyderabad, India)", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp298-304, June 2019, Available at : http://www.jetir.org/papers/JETIR1907U72.pdf