• G.KAVITHA
• Dr.V.SHANTHI

The development of the internet has made the online food ordering services effortless for people who want to get the food delivered at their doorstep. Even though consumers continue to go out for the meals, they feel very convenient in ordering food online since it eases them from personally visiting the restaurants. Ordering food online has made it easier for consumers to search for a favourite restaurant, choose from the available items and place their orders with just a few clicks on their smartphones. Ordering food through internet is conceptually different from other sources of ordering food, as it promotes a one to one communication between the seller and the end user with round the clock customer service. Technology has played an indispensable role in revolutionizing the food delivery service from phone-based to online ordering to quench the consumers’ ever-changing demands, making its way to the top. Today, the business of food delivery services is one of the fastest growing segments of the e-commerce industry. E-Commerce has made the interactivity with the consumer effortless in the form of customer support services where the consumer questions on delivery, payment, product, policies and other customer concerns are also addressed effectively. Consumer’s preference is the main factor for business owners to indulge in online delivery services as to further satiate customer demands and needs. Online food delivery system is particularly prescribed in countries that are still developing as technology and consumer preference keep modifying.

E-commerce, online food delivery services

"A STUDY RELATING TO BUYING BEHAVIOUR OF CONSUMERS WITH RESPECT TO SELECT ONLINE FOOD AGGREGATORS IN CHENNAI CITY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.441-444, June 2019, Available :http://www.jetir.org/papers/JETIR1907U88.pdf

"A STUDY RELATING TO BUYING BEHAVIOUR OF CONSUMERS WITH RESPECT TO SELECT ONLINE FOOD AGGREGATORS IN CHENNAI CITY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp441-444, June 2019, Available at : http://www.jetir.org/papers/JETIR1907U88.pdf