• G.KAVITHA
• Dr.V.SHANTHI

More and more people are drifting towards the rigorous use of the internet as the ease of access to technology, the availability of information and the capability to interact through the internet increases. Consumers are now able to use the internet for a variety of purposes such as research, communication, online banking, shopping, and even online food ordering. With such increased benefits, the internet is promptly becoming the major method of communication and of conducting business smoothly. The internet has led to the changes in consumer preference due to high dependence on technology which has moved them to do anything and everything on the internet including cooked meals being delivered at their doorstep. Convenience is the biggest determinant to the consumers as the steps required to order food online is as simple as few clicks on mobile devices like smartphone, tablets, or laptops. In a nutshell, modern and young consumers are technology savvy basically due to convenience. In addition to that, the time taken for the food to be delivered serves as a good reason for consumers when they do not have plans on where and what to eat.

Technology, order food online

"A STUDY RELATING TO CONSUMER SATISFACTION OF SELECT BRANDED ONLINE FOOD AGGREGATORS’ AND SERVICES IN CHENNAI CITY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.445-447, June 2019, Available :http://www.jetir.org/papers/JETIR1907U89.pdf

"A STUDY RELATING TO CONSUMER SATISFACTION OF SELECT BRANDED ONLINE FOOD AGGREGATORS’ AND SERVICES IN CHENNAI CITY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp445-447, June 2019, Available at : http://www.jetir.org/papers/JETIR1907U89.pdf