• B Chandravamshi
• Dr. A. Prabhu Kumar

Research on the study of consumer buying behavior is being done by many researchers and had also done in the past. But researchers have to continue the study of today’s emerging trends in consumer’s behavior which plays a major role in the purchasing decision making of the consumer. Hence a research was undertaken to know about the educational qualifications and income of the consumer, and in turn to know about how these factors are influencing their consumer behavior while buying a refrigerator. The reason behind taking only these two factors for research study was, this is an unexcavated path where the purchasing decision of the consumers is mostly dependent on these two factors. For the better understanding, the collected data was analyzed using the SPSS software (Statistical Package for Social Sciences) and MS Excel. The factors influencing the buying behavior are found out accordingly. The respondents’ level of agreement towards their refrigerator are analyzed in order to find which brand performs better among the brands considered. This also helps in understanding how the organization’s efforts are being translated into results can be analyzed based on the data of the customer satisfaction. Analyzing and interpretation was carried out by various statistical analysis techniques like descriptive analysis, Factor analysis, testing the hypothesis and Chi Square.

Consumer; Buying; Behaviour; Refigerator; Education; Qualification; Income.

"How does the Education and Income of People Impact on the Consumer Buying Behaviour While Buying Refrigerators? ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.128-134, June 2019, Available :http://www.jetir.org/papers/JETIR1907V24.pdf

"How does the Education and Income of People Impact on the Consumer Buying Behaviour While Buying Refrigerators? ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp128-134, June 2019, Available at : http://www.jetir.org/papers/JETIR1907V24.pdf