• SHAKTHI PRIYA K
• DR. V.K. MARAGATHAVALLI

In the upgraded digital economy, the world is growing towards the cashless transactions. And in today’s world, smartphones or mobile device plays an important role in everyday life and has led to an enormous growth in digital marketing. Internet of things is simply the network of interconnected things/devices which are embedded with sensors, software, network connectivity and necessary electronics that enables them to collect and exchange data making them responsive. Examples of things are connected cars, connected mobile phones or smartphones. Internet of things is the extension of internet connectivity into physical things and everyday objects. Embedded with electronics, internet connectivity, and other forms of hardware, these devices can communicate and interact with others over the internet and they can be remotely monitored and controlled. A thing, in the context of the internet of things (IOT), is an entity or physical object that has a unique identifier, an embedded system and the ability to transfer data over a network. Internet of things is attractive for FINTECH. It is not only for software and hardware developers but also for banks and other Fintech companies to enable innovative payment experiences and provide wide range of methods to accept payments using NFC Chips, payment apps (applications), sensors, QR code, etc. A number of platform/software based solutions have come up to enable payments on connected devices (i.e.) IOT. The micro section of the financial sector, i.e. retail banking, can benefit a lot from FinTech IOT adoption. Mobile wallet is downloading apps in smart phones or mobile device which stores the accounting and payment information for a smooth cashless transactions and it also keeps the payment information secured. Examples of Mobile wallet payment apps are paytm, mobiwiki, Google Pay, PhonePe. Apart from the payment process it helps the individual users to store their coupons, receipt’s, bills, business cards in their smartphone or mobile device. The respondent’s paper is focused on how Internet of Things in Mobile wallet payments system in digital marketing replaces the physical wallets and plastic cards like debit cards and credit cards. The study analyses the services provided by the Mobile wallet payment providers and the services used by the mobile wallet users. This study helps us to understand the effects of Mobile wallet payment which makes our day to day transactions as simple and smoother.

Digital Marketing, Internet of Things, Mobile Wallet, Smartphones, Wireless transactions.

"A STUDY ON AWARENESS & ADOPTION OF IOT (INTERNET OF THINGS) IN FINTECH OF MOBILE WALLET PAYMENT SYSTEM WITH SPECIAL REFERENCES TO CHENNAI CITY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.581-589, June 2019, Available :http://www.jetir.org/papers/JETIR1907V89.pdf

"A STUDY ON AWARENESS & ADOPTION OF IOT (INTERNET OF THINGS) IN FINTECH OF MOBILE WALLET PAYMENT SYSTEM WITH SPECIAL REFERENCES TO CHENNAI CITY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp581-589, June 2019, Available at : http://www.jetir.org/papers/JETIR1907V89.pdf