• Dr. Preeti Garg
• Gargi Chaudhary

Women entrepreneurs have an important impact on the economy of our country. Indian women had undergone a long way and are becoming increasingly visible and successful in all spheres of life. With the help of various government and non-government agencies, women are taking up entrepreneurship activity especially in small and medium scale enterprises but they has its own set of challenges. This study was carried out with the aim to identify motivational factors, problems of women entrepreneurs, strategies and policies which could create an enabling environment for women entrepreneurs. The sample selection was done by convenience sampling method from three regions of Gujarat. The 100 sample of self employment women entrepreneur has been drawn from Ahmadabad, Surat and Vadodara region. The data was collected with the help of a structured questionnaire and unstructured interview. The findings of the study reveal that women entrepreneurship is one best alternative to resolve the problems arising from poverty. Not only that but it has the potential to create new jobs and nurture creativity. Economic independence, use of idle funds, social status, support from family, gaining respect from others for skill and talent, seeking challenging business venture, making more money, are motivational factors for women entrepreneurs. Most hurdling limiting factors have been dual role in home and business, poor knowledge of government support schemes, lack of micro credit facilities and ignorance about banking procedures.

Women entrepreneurs, policies, small scale industries, economic development

"Reflection of Women Entrepreneurship in Economic Development of Society: A study of Gujarat Region", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.645-651, December-2019, Available :http://www.jetir.org/papers/JETIR1907V98.pdf

"Reflection of Women Entrepreneurship in Economic Development of Society: A study of Gujarat Region", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp645-651, December-2019, Available at : http://www.jetir.org/papers/JETIR1907V98.pdf