• Patil Nikhil Vishwanath
• Nawaz Jaffar Abdhullathif
• Dr. Meenal Pendse

The mobile industries are the growing industries in the 20th centuries, innovation in product, new product design, improved software, better performance and feature the industries is growing continually. After China, India is the second largest market globally for smartphones. The marketing strategies are the key element to industries to handle and achieve the target to improve sales. In 2017 around 124 million smartphones were sold which after increased more than 161 million in 2018. In this research paper we are analysing different marketing strategies of different companies.

Mobile, marketing strategies, marketing, strategies, quarterly analysis, Apple, Samsung, Xiaomi, Oppo, Vivo, Realme, Nokia.

"A Study On Marketing Strategies Of Mobile Industry In India", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.652-656, December-2019, Available :http://www.jetir.org/papers/JETIR1907V99.pdf

"A Study On Marketing Strategies Of Mobile Industry In India", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp652-656, December-2019, Available at : http://www.jetir.org/papers/JETIR1907V99.pdf