• Prof.S.ILAYARAJA

The scientific study of statistical models and algorithms used by computers to carry out specific tasks relies on patterns rather than explicit instructions, and is known as machine learning. It is thought of as a branch of artificial intelligence. E-commerce, often known as electronic or internet commerce, is the term used to describe the purchasing and selling of items through the internet, as well as the data and money transfers necessary to carry out such transactions. Technologies including electronic fund transfers, online transaction processing, Internet marketing, and automated data collection systems are drawn to electronic commerce. Customer satisfaction has improved as a result of taking into account and employing artificial intelligence concepts in product marketing, sales forecasting, and chatbots to deliver superior services at a reasonable cost. Machine learning promises to revolutionise aspects of e-commerce even more as it becomes more ingrained in our daily lives. This essay examines customer experience, search results, retargeting, the replacement of keyword research by visual discovery, product suggestions, and how customers perceive the accessibility of products in the context of online commerce.

Chatbots, E-Commerce, Machine learning, User experience.

"A REVIEW OF THE PART MACHINE LEARNING AND ARTIFICIAL INTELLIGENCE PLAY IN IMPROVING THE ONLINE SHOPPING EXPERIENCE", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.31-38, June-2019, Available :http://www.jetir.org/papers/JETIR1907W04.pdf

"A REVIEW OF THE PART MACHINE LEARNING AND ARTIFICIAL INTELLIGENCE PLAY IN IMPROVING THE ONLINE SHOPPING EXPERIENCE", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp31-38, June-2019, Available at : http://www.jetir.org/papers/JETIR1907W04.pdf