• Abin C Abraham
• Adithya G Menon
• Dr. Meenal Pendse

With the outbreak of internet and various other technologies that helps to connect the business and customers effectively has raised the need for digitalization in every industry. The adaptation of digital mediums in marketing is felt as an indispensable need in present times. This paper highlights the needs and the role of digital marketing in the field of tourism. The paper also holds the reasons about why the need of digital mediums in marketing been felt like ever before in this century. The paper includes conclusions of different tourism strategies and their policies the government adapted with the intention to improve the tourism value of their state.

Tourism, digital marketing, marketing strategies, social media, ICT

"Role of Digital Marketing in Tourism Industry", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.267-270, June 2019, Available :http://www.jetir.org/papers/JETIR1908040.pdf

"Role of Digital Marketing in Tourism Industry", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp267-270, June 2019, Available at : http://www.jetir.org/papers/JETIR1908040.pdf