• Dr.R.VIJAYA

In India, print media has been growing with innovative marketing strategies and providing information for economic development of the country. Media is providing more awareness and social development through the information services. Traditionally, the newspapers have comprehensively discovered the nation and sharing information as a print medium. In many ways, new electronic communication technologies have brought about unprecedented changes to the newspaper industry. Newspaper reading habits not only creates a habit of reading but also open the doors of self improvements. The newspaper readers are also suffered by the scarcity of newspapers and disappointment on sellers’ attitude apart from their expectations. This will provide ideas regarding the demands of the subscribers and to have a frequent customer relationship program. This study contributes more information about newspaper service and readers satisfaction. In Coimbatore District, newspapers are selling by newspapers agents and distributors functioning. The population size of the newspaper readers’ is unknown in the present study. So, the researcher has been chosen convenient sampling method for the present study. The researcher has selected 1000 newspaper readers and that questionnaire has been distributed to the sample respondents. It is an empirical and descriptive study in nature, which the methodical tables has been used to portray the results. The present study contains required tools and techniques are given below as per the objectives like Descriptive and Simple Percentage Method, Ranking Technique and ANOVA.

Keywords: Simple Percentage Method, Print Media, Newspaper, Satisfaction

"READER’S SATISFACTION ON SELECTED NEWSPAPER SERVICES IN COIMBATORE CITY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.271-276, June 2019, Available :http://www.jetir.org/papers/JETIR1908041.pdf

"READER’S SATISFACTION ON SELECTED NEWSPAPER SERVICES IN COIMBATORE CITY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp271-276, June 2019, Available at : http://www.jetir.org/papers/JETIR1908041.pdf