• P.Sathyapriya

Online shopping has obtained very important position in the Present century as most of the people are busy, loaded with hectic schedule. In such a situation online shopping became the easiest and most suitable mode for their shopping. Internet has changed the way of consumer's store, and has rapidly developed into a global perspective. An online shop arouses the physical similarity of buying products as well as services from internet shop and this process of shopping is called business-to-consumer online shopping. The present paper is based on assumption of classical model behavior. This paper examines the behavior and perception of online customers in Coimbatore city.

Keywords: Consumer, behavior, online shopping, e-commerce,

"Consumer buying behavior towards online shopping: An empirical study", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.487-491, June 2019, Available :http://www.jetir.org/papers/JETIR1908075.pdf

"Consumer buying behavior towards online shopping: An empirical study", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp487-491, June 2019, Available at : http://www.jetir.org/papers/JETIR1908075.pdf