• AMMU SOMAN

Abstract : A Green product is a product whose design or attributes (and/or production and/or strategy) use recycling (renewable/toxic free/biodegradable) resources and which improves environmental impact or reduces environmental toxic damage throughout its entire life cycle‖. The products those are manufactured through green technology and that caused no environmental hazards are called green products. Promotion of green technology and green products is necessary for the conservation of natural resources and sustainable development. The present study aims to portrait the customer’s awareness and attitude towards green products in Kattappana. It found that the awareness of consumers about green products is below average. Most of the customers can‘t name even 5 green products. There are no enough promotional strategies for making people aware about green products. People should be made more aware of green products and their importance. This will change the attitude of consumers towards green products and it will increase the demand for green products.

green product, awareness, attitude, satisfaction, eco-friendly, pollution

"CONSUMER’S AWARENESS AND ATTITUDE TOWARDS GREEN PRODUCTS IN KATTAPPANA MUNICIPALITY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.46-52, June 2019, Available :http://www.jetir.org/papers/JETIR1908156.pdf

"CONSUMER’S AWARENESS AND ATTITUDE TOWARDS GREEN PRODUCTS IN KATTAPPANA MUNICIPALITY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp46-52, June 2019, Available at : http://www.jetir.org/papers/JETIR1908156.pdf