• Divakar Joshi
• Ankush Sharma

Malls have all the necessary ingredients as such to transform into futuristic consumer engagement hubs in the urban landscape. They need not be required to be very large in size, but they do need to provide the customer with some unique experiences alongside convenience as well as satisfaction, which will in end ensure repeat visits to the mall. It was found that besides the top-7 cities, 13 Tier-I & II cities also offer immense potential for growth of organized Retailing. The Retail malls and shopping centres are a necessity for nowadays modern retail to tackle the challenges from e-commerce and other emerging retail formats too. There is huge potential for present retail sector and malls provided developers do good research on the concept of catchment, are required to apply their mind while deciding the tenant-mix, in order to put in place a professional mall management. The shopping malls life cycle resembles very closely with PLC model and it shows how different retail companies undergoes the Introduction, Growth, Stability and Decline stage, so this study puts light on the significance of growth of any mall and how it has also has to undergone the recession or declining stage and its impact on the organised retailing and the economy of any country.

organised retailing. Shopping Malls, consumers, life cycle, retail sector, customers, stores, shoppers, merchandise, e-commerce

"“TO STUDY THE IMPACT OF SHOPPING MALLS LIFE CYCLE ON THE GROWTH OF ORGANISED RETAILING”", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.73-77, June 2019, Available :http://www.jetir.org/papers/JETIR1908162.pdf

"“TO STUDY THE IMPACT OF SHOPPING MALLS LIFE CYCLE ON THE GROWTH OF ORGANISED RETAILING”", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp73-77, June 2019, Available at : http://www.jetir.org/papers/JETIR1908162.pdf