UGC Approved Journal no 63975

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 6 Issue 6
June-2019
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIR1908264


Registration ID:
225592

Page Number

730-734

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Title

Effect of Online Marketing on Black Friday Sales in India

Abstract

Nowadays a new dimension of shopping is online purchasing. The number of companies using online shopping platform have increased tremendously in the 21st Century. Many U.S. retailers consider two major holiday shopping days as their most profitable—the Friday after Thanksgiving, Black Friday, and the Monday after Thanksgiving, Cyber Monday. This study uses data from a survey of around 100 Indian consumers who are known to Black Friday concept and probably have shopped online in this sale. This article also relates to the impact of online marketing done by many companies for increasing their sales in the Black Friday period.

Key Words

Black Friday, Online marketing, Social media marketing, Discounts, Sales

Cite This Article

"Effect of Online Marketing on Black Friday Sales in India", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.730-734, June 2019, Available :http://www.jetir.org/papers/JETIR1908264.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"Effect of Online Marketing on Black Friday Sales in India", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp730-734, June 2019, Available at : http://www.jetir.org/papers/JETIR1908264.pdf

Publication Details

Published Paper ID: JETIR1908264
Registration ID: 225592
Published In: Volume 6 | Issue 6 | Year June-2019
DOI (Digital Object Identifier):
Page No: 730-734
Country: Pune, Maharashtra, India .
Area: Management
ISSN Number: 2349-5162


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