• Abdul Rahman

This research takes a deeper look into the realities of social media as its usage continues to spread across all age groups, areas, sections, cultures, businesses and probably every other segment for a host of causes and motives. This has led to social media becoming one of the most potent tools in today’s time for practically any purpose. The research is designed to test through qualitative and quantitative data whether social media’s impact on society is considered beneficial or harmful by its users from different age groups, professions, ethnic backgrounds, genders, etc. and aims to arrive at a consensus. Through a very comprehensive survey conducted via a questionnaire created to collect empirical data, the researcher derived a conclusion along with stating what can be done to eliminate the ill effects while at the same time make the most of this new media. The research uncovered what people think of social media as a whole and collected information that tested the hypothesis giving the research clarity on what needs changing and the problems that require solution. The method used to carry out research comprised of a questionnaire carefully designed to seek opinion of 75 people from different both genders, different age groups, professions and occupations, all active social media users. The questionnaire itself will be incorporated with questions carefully chosen to draw comparisons, do an analysis of the information collected and defragment the data into as many categories as possible in an effort to achieve the above set objectives.

A STUDY ON “SOCIAL MEDIA AND ITS IMPACT ON SOCIETY”

"A STUDY ON “SOCIAL MEDIA AND ITS IMPACT ON SOCIETY”", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.975-1004, June 2019, Available :http://www.jetir.org/papers/JETIR1908301.pdf

"A STUDY ON “SOCIAL MEDIA AND ITS IMPACT ON SOCIETY”", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp975-1004, June 2019, Available at : http://www.jetir.org/papers/JETIR1908301.pdf