• Tejaswini P Punse
• Prithima Bhaskaran
• Pooja Darda

This research was conducted to find out how much awareness is there regarding integrated marketing tools – advertising in healthcare industry and how it indirectly affects the purchase of the products or services. The study was conducted among people through Google forms to collect the responses regarding the awareness on IMC tools – advertising in healthcare industry . Healthcare industry is one of the emerging industry and the growing use of integrated marketing communication tools to create awareness and inform the people can be seen. In this research paper firstly a secondary study undertaken on the impact of IMC tools on potential consumer through articles. Then an questionnaire was prepared to collect primary data from people irrespective of their gender and educational qualifications. The results reveled that advertisements to a greater extend influences the people to try any healthcare services. It can also be seen that a huge percentage of people rely on online websites or apps for healthcare information.

IMC tools, Advertising , social media, promotion and marketing tools, internet, healthcare, online websites.

"IMC Tools- Advertising in Healthcare Industry ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 12, page no.42-49, December 2019, Available :http://www.jetir.org/papers/JETIR1908312.pdf

"IMC Tools- Advertising in Healthcare Industry ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 12, page no. pp42-49, December 2019, Available at : http://www.jetir.org/papers/JETIR1908312.pdf