• Dr.M.JEYASREE
• Dr.Dr.V.RAJA LAKSHMI

Of all the districts in Tamil Nadu, the brick works business has been popularly carried out in Tirunelveli and Thoothukudi districts. The present study attempts to compare and evaluate the performance, problems and prospects of brick works of several types such as clamp kiln bricks, Bull’s Trench kiln bricks, hollow blocks and fly-ash bricks in Tirunelveli and Thoothukudi districts. The study covers several aspects such as production performance, marketing aspects, the investment and profitability aspects of brick works of Tirunelveli and Thoothukudi districts which are analysed and compared. In Tirunelveli and Thoothukudi districts, the major production problem is labour turn-over and labour absenteeism respectively. Much variation exists in the price of all types of bricks in Tirunelveli and Thoothukudi districts in different months of a year. The dominant factors that motivate the buying decision behaviour of bricks are analysed. In Tirunelveli and Thoothukudi districts, the major marketing problem is price fluctuation and competition respectively.

Marketing , Bricks,Nanguneri ,Tirunelveli

"MARKETING OF BRICKS - A STUDY WITH SPECIAL REFERENCE TO NANGUNERI TALUK OF TIRUNELVELI DISTRICT (TAMILNADU)", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.157-165, June 2019, Available :http://www.jetir.org/papers/JETIR1908327.pdf

"MARKETING OF BRICKS - A STUDY WITH SPECIAL REFERENCE TO NANGUNERI TALUK OF TIRUNELVELI DISTRICT (TAMILNADU)", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp157-165, June 2019, Available at : http://www.jetir.org/papers/JETIR1908327.pdf