• Ms. Ridhdhi Patel

Social networking site is an essential communication medium in professional as well as personal life. Social networking site affect on physical, mental health and produce social problem like poor concentration, poor academic performance, social withdrawal, family distraction. A Mexican study found that internet addicts had a higher incidence of depression and lower physical health, self-esteem levels and academic performance. The aim of the study was to evaluate the knowledge and attitude of under graduate students regarding negative effect of social networking site. A Quantitative approach with survey research design was adopted for this study. A total of 50 under graduate students selected by probability simple random sampling technique. Data was collected from selected colleges of south Gujarat. Knowledge assessed using Structured knowledge questionnaires and Attitude scale was used to assess attitude. Result showed that 3 (6 %) under graduate student had poor knowledge whereas 37 (74%) under graduate student had average knowledge and 10 (20 %) under graduate students had good knowledge regarding negative effects of social networking sites. Majority of under graduate student 30 (60%) had good attitude score and rest of them 20 (40%) had average attitude score towards negative effects of social networking sites. The study findings concluded that under graduate students had average knowledge and good attitude regarding negative effect of social networking site. This study will providing awareness regarding negative effects of social networking site which help the students to minimize their use of social networking site.

Social networking site, social withdrawal and family distraction

"Assess The Knowledge And Attitude Regarding Negative Effect Of Social Networking Sites Among Under Graduate Students", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.640-645, June 2019, Available :http://www.jetir.org/papers/JETIR1908393.pdf

"Assess The Knowledge And Attitude Regarding Negative Effect Of Social Networking Sites Among Under Graduate Students", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp640-645, June 2019, Available at : http://www.jetir.org/papers/JETIR1908393.pdf