• Shambhavi Soni
• Farzeen Deshmukh

This research paper consists of visual communication, Instagram in the context of tourism and traveling and an increase in tourism. The research is based on facts and analyzing Instagram account usage. It focuses on how Instagram became a popular media to promote tourism sites and branding them. We found that everyone is promoting their city in their way. Therefore Instagram provides complete communication facilities, from tourism branding to user-generated photography. We tried to describe the potential value of Instagram for promoting tourism sites.

Instagram, Tourism, visual communication, decision Making, consumer behaviour.

"IMPACT OF MARKETING ON TOURISM WITH INSTAGRAM", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.667-670, June 2019, Available :http://www.jetir.org/papers/JETIR1908397.pdf

"IMPACT OF MARKETING ON TOURISM WITH INSTAGRAM", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp667-670, June 2019, Available at : http://www.jetir.org/papers/JETIR1908397.pdf