• Dr. Debajani Palai

Today organizations recruit & retain Age Diversified Workforce which consists of employees from five different generations. It is always a great challenge for organizations to motivate a Multi-Generational Workforce to achieve their goals & objectives in a competitive era. The growth and development of an age diversified organization depends upon the performance (PFM) level of personnel working in the organization and their PFM level depends upon both ability & motivation. Effective Motivation helps employees to perform to the best of their ability. As IT firms consists of Multi-generational workforce they are different in thought, ideology, attitude & perception. So they are motivated differently. Traditionalist, the silent generation is motivated by intrinsic reward whereas Baby boomers opt for both challenging task as well as top positions for motivation. Similarly Gen-X prefers balanced work life whereas Gen-Y, the tech savvy generation is motivated by work from home & knowledge sharing along with dignity. Finally Gen-Z the 5G who are more advanced in technology are motivated by heavy perks & instant rewards. It is an attempt to study how Software Firms motivate multi-generational workforce. What issues & problems they are facing while motivating them & strategies with the help of which the workforce will attain its goals & gain competitive advantage.

Multi-Generational or Age Diversified Workforce, Generational Cohort, Silent Generation, Baby Boomers, Gen-X, Y & 5G, PFM, IT, Motivation, Issues, Strategies & competitive advantage.

" MOTIVATION OF MULTI-GENERATIONAL WORKFORCE IN IT FIRMS: A REVIEW STUDY ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.701-705, June 2019, Available :http://www.jetir.org/papers/JETIR1908404.pdf

" MOTIVATION OF MULTI-GENERATIONAL WORKFORCE IN IT FIRMS: A REVIEW STUDY ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp701-705, June 2019, Available at : http://www.jetir.org/papers/JETIR1908404.pdf