• Ms. Vijayashri H Meti
• Mr. Nagaraj M Sunagar

ABSTRACT BACKGROUND OF THE STUDY Social and cultural factors have no more clues to disease but have become part of the cause of all morbid episodes; one can recall that the association between social science and medicine is at least a century old. Hence breast milk is recognized as the only food that could singly provide all the nutrients require supporting growth in early infancy. Culture plays a critical role in the socialization agenda of children through particular views of parenting and child development. The cultures customs and values help to organize a society’s child rearing system and are transmitted from one generation to the next through the medium of family. Culture is the context of the child’s experience of health and illness, wellness and sickness. OBJECTIVES OF THE STUDY 1. To assess the knowledge regarding socio cultural factors influencing feeding pattern of children among mothers of urban area of Bagalkot district 2. To assess the knowledge regarding socio cultural factors influencing feeding pattern of children among mothers of rural area of Bagalkot district. 3. To compare knowledge of urban mothers with rural mothers regarding socio cultural factors influencing feeding pattern of children. 4. To identify the relationship between knowledge of rural mothers regarding socio cultural factors influencing feeding pattern of children with their selected socio demographic variables. 5. To identify the relationship between knowledge of urban mothers regarding socio cultural factors influencing feeding pattern of children with their selected socio demographic variables. HYPOTHESIS H1- There will be significant difference between urban mothers’ knowledge and rural mothers’ knowledge regarding socio cultural factors influencing feeding pattern of children H2- there will be significant association between the knowledge of mothers regarding socio cultural factors influencing feeding pattern of children with their selected socio demographic variables. CONCEPTUAL FRAME WORK The conceptual frame work of the present study is based on the Health Belief Model. METHODS In the present study, a non experimental comparative survey design has been adopted. The samples are mothers having at least one child below five years of age. Sample size is 120 mothers, out of which 60 mothers are selected from urban area and 60 mothers are selected from rural area. Cluster random sampling technique was used to select the areas and simple random sampling technique was used to select the sample. The data was analyzed and interpreted based on descriptive and inferential statistics. RESULTS The findings revealed that in urban area the majority 50% of mothers had excellent knowledge, 38.33% had good knowledge, 6.67% of mothers had average knowledge and 5% had poor knowledge regarding socio-cultural factors influencing feeding pattern of children, whereas in rural area the majority 41.66% of mothers had good knowledge, 41.66% had average knowledge, 6% of mothers had excellent knowledge and 4% had poor knowledge regarding socio-cultural factors influencing feeding pattern of children. CONCLUSION The present study attempted to assess the knowledge of mothers regarding socio-cultural factors influencing feeding pattern of children with a view to develop information guide sheet and concluded that there was a need to improve the knowledge of rural mothers after assessing the knowledge. Hence structured teaching programme will be effective in improving the knowledge of mothers regarding socio-cultural factors influencing feeding pattern of children

"A comparative study to assess the knowledge regarding socio cultural factors Influencing feeding pattern of children among mothers residing in selected urban and rural Areas of Bagalkot district with a view to develop an information guide sheet.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.748-758, June 2019, Available :http://www.jetir.org/papers/JETIR1908410.pdf

"A comparative study to assess the knowledge regarding socio cultural factors Influencing feeding pattern of children among mothers residing in selected urban and rural Areas of Bagalkot district with a view to develop an information guide sheet.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp748-758, June 2019, Available at : http://www.jetir.org/papers/JETIR1908410.pdf