• Anadi Jangra

The research paper intends to look into the role of integrated marketing practices in healthcare organizations in NCR. Having taken a long time to get initiated, healthcare sector is currently dealing with the subject of healthcare integrated marketing very sincerely. Integrated Marketing Communication emerges as a powerful tool that guides healthcare marketing professionals in developing and implementing marketing communications more consistently and effectively. Despite its continuing appeal little is known about its physical or visible form in marketing communication process, but the emergence of this concept has become one of the most significant examples of development in the marketing discipline. Advertisement has always been regarded as the most important tool employed for promotion and an effort by this research has been carried out as what accurately do customers bear in mind whilst making their decision in visiting hospitals which is one the largest sector in India and also worldwide. Nonetheless, some still debate that marketing tools are unnecessary to the healthcare sector. Like other sectors that depend on a blend of technology and exceedingly specialized experts, hospital marketers should assess marketing what patients demand with what they wish for. Healthcare marketing is a quite complicated equation since most frequently the producer, i.e., the doctor himself is considered as the promoter as production and consumption occurs concurrently. The present study explore on the purpose of drawing out whether Integrated Marketing Communication could indeed be seen as an effort towards promotion in practice and also find out some challenges and future of integrated marketing communications for healthcare organization.

Integrated Marketing Communications, Healthcare, Advertisement

"Integrated Marketing Practices in Healthcare Organizations in NCR: A Review ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.792-795, June 2019, Available :http://www.jetir.org/papers/JETIR1908414.pdf

"Integrated Marketing Practices in Healthcare Organizations in NCR: A Review ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp792-795, June 2019, Available at : http://www.jetir.org/papers/JETIR1908414.pdf