• Prasad R

When the country’s regulator opened up the banking sector for private players, a slew of investors queued up to seek banking licence. The staid regulator, namely the Reserve Bank of India (RBI) selected a few of them, typically impeccably and fastidiously. Among the cherry-picked were ICICI Bank, HDFC Bank and Axis Bank. All the three arrived on the scene almost at the same time and hit the ground running straightway. Each knew the other two would be breathing down its neck and hence it was going to be a dog-eat-dog race for them. They realised that they should differentiate their products and services from their rivals to remain relevant and afloat. The only way out for them was to innovate for success by delivering information and communication technologies (ICT)-driven products and services to their customers . The core banking solution (CBS) came in handy for the banks to hit the ground running and retain and grow their customer base. Typically, only one could win the race. In this case, it was HDFC Bank that emerged the winner, going by the researcher’s analysis of the data extracted from the annual reports of the banks concerned andthe web site of the RBI. The researcher concluded, upon analysis of the banks’ secondary data, that Axis Bank needed to pull up its socks in the employee cost space. However, it had done better than the rest in the reserves or retained earnings space. In the post ICT adoption phase, the banks had done well as a whole but this commonality notwithstanding, one could still outperform the rest through superior exploitation of ICT-driven innovations in the banking products basket and banking services basket.

; cherry-picked; dog-eat-dig race; fastidious; ICT; innovate; licence; staid

"Exploitation of information technology by new generation private sector banks", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.890-899, June 2019, Available :http://www.jetir.org/papers/JETIR1908426.pdf

"Exploitation of information technology by new generation private sector banks", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp890-899, June 2019, Available at : http://www.jetir.org/papers/JETIR1908426.pdf